The Principles:

James A. Smith, an exceptional idea man, new product development scientist, experienced marketer, and prolific inventor started his R&D career at Lever Brothers (Unilever). At Lehn & Fink, after formulating Mop 'n Glo® and Beacon Floor Wax, Jim made the transition from formulation chemist to marketing as Manager of New Products and was responsible for Wet Ones®, and several Lysol® brand innovations. Jim was VP of R&D for Airwick Industries and in charge of the entire product development program including Binaca® line extensions, the introduction of StickUps® and the revolutionary Carpet Fresh® Rug & Room Deodorizer. One of Jim's unique talents is his ability to apply specific chemistries to unrelated categories and create patent platforms that expand the technologies.

Betty Jagoda Murphy is a talented all-round new products entrepreneur with a background in theater and psychology and a talent for communicating with the consumer. She began her career in consumer products by focusing on flexible, responsive consumer research techniques that efficiently address marketing and R&D issues. Betty managed the consumer product testing program for Lehn & Fink's new products department and was a member of their concept development team. Prior to founding CPR in 1979 with Jim Smith, Betty capitalized on her experience as a moderator and accepted research assignments and concept development projects for numerous packaged goods companies. As CPR's President and co-inventor, Betty was the company's chief administrator and public relations spokesperson and toured the US promoting CUSTOM CLEANER.