The first line of hair care products dispensed from spongy sheets that readily "fit" on any plastic styling brush and are simply used by brushing. The hydrophilic polymer based sheets are not post impregnated but are "foamed" in situ during the manufacturing process. The product line includes an in-between-shampoo hair refreshing sheet, a water-activated hair styling (fixative) sheet, and a temporary hair coloring sheet.

A cleansing/treatment sheet for pets has also been developed.

PATENT STANCE:
3 U. S. Patents:
#4,856,541 issued August 1989
#5,002,075 issued March 1991
#5,261,426 issued November 1993

DEVELOPER'S SOLUTION
We created a system of revolutionary reticulated foam dispensing sheets to deliver hair care ingredients. The line of products are based on the formulary flexibility of a hydrophilic urethane prepolymer combined in situ with unique aqueous phase formulations which are foamed onto a moving conveyor and die cut into sheet stock.

• The hair cleansing and deodorizing sheets, brushed through dry hair, are formulated with solvents, detergents, conditioners, proteins and an odor neutralizing fragrance to revive and refresh hair styles in-between regular shampooing.
• The hair styling fixative sheets, brushed through just shampooed wet hair, are formulated with water-activated resins, de-tackifiers, proteins and fragrance and offer a range of styling effects including Extra Hold, Wet Look, Natural Hold, etc.
• The temporary hair color cosmetic sheets, brushed through just shampooed wet hair, are formulated with water-activated resins, de-tackifiers, pigments, protein and fragrance to temporarily color the hair until the next regular shampoo.

MARKETER'S VIEWPOINT
Excite the Hair Care Market and capture a percentage of each segment of the category by launching a series of innovative, logical and totally new products that revolutionize hair care routines.

MARKETING STRATEGY
"When your hair looks great, you feel great!" These demonstrably different products solve those "bad hair days", provide quick, neat and effective styling, and invite consumers to try a "risk-free" new hair color.

CONSUMER'S REVIEW
Results of qualitative and quantitative market research studies across the U.S. confirm a strong level of consumer interest in new/different hair care products. Purchase intent reactions and Uniqueness ratings for "SIMPLY REFRESHED" and "SIMPLY STYLED" are extremely high and the logic of using a brush-on application method was very well received. The most frequently asked question was "When can I buy it?"

TECHNOLOGY FLEXIBILITY
Acomplete line of hair care/treatment products is envisioned, including specific formulations targeted to the ethnic and Hispanic markets. A growing opportunity exists for an institutional hair and scalp line geared toward bed ridden people.

The grooming product line for animals offers a range of cleansing and medicating ingredients as well as pest inhibitors.