The managing members, James A. Smith and Betty Jagoda Murphy have been creating, formulating, patenting and consumer testing their own unique consumer products since 1979 as Creative Products Resource (CPR) the predecessor to ReGenesis. Their track record of success and patent portfolio of over 50 patented technologies exemplifies the team's originality and ability to create concepts that identify consumer needs and develop demonstrably different products that satisfy those needs.

After successfully marketing and distributing the product, we sold CUSTOM CLEANER and related technologies, as well as the business itself, to DIAL/HENKEL LLC, a global joint venture.

Today, CUSTOM CLEANER is universally available in North America, while its European sister brand, SVITŪ, is the leading Home Dry Cleaning product throughout Europe.

ReGenesis is a unique resource for surprisingly new Household, Personal Care and Dermatological Drug Delivery products.

We are a very efficient, cost effective and extremely dependable mini New Products Department.

ReGenesis invites you to capitalize on our talent for original and superior patented products that can expand your current brands, develop new ones, or even create new markets. Our core chemistry base provides products that: